Activate your products

Instant support, future-proof compliance, new revenue.
Every product becomes a live channel. No app, live in days.

Book a demo Start free configuration

Used by leaders in the following industries

Electronics
Manufacturing
EV & Batteries
Energy & Utilities
Field Services
Product

From a printed label to a living product.

Every Brady label becomes a permanent link to live product data. One scan replaces a phone call, a paper manual, a chase for the right document. The label stays on the product for years. The experience behind it keeps evolving.

Outcomes

One identifier. Many business wins.

Every scan is a chance to create value. TwinLead turns every Brady label into a live channel for service, revenue, compliance.

Improve customer experience

One scan replaces a phone call. Manuals, FAQs, troubleshooting on demand.

Prepare for upcoming DPP

Audit-ready data, structured, updated remotely. Stay ahead of DPP, PPWR, Right-to-Repair.

New revenue channel

Capture aftermarket revenue. Direct re-orders, service requests, spare parts at the point of use.

Ready to deploy

Turnkey platform. No IT project, no proprietary build. Launch in days, not years.

More ways every scan creates value

01

Reach end-users directly.

Bypass intermediaries, own the post-sale relationship.

02

Differentiate every serial number.

Turn a commodity product into a connected, premium experience.

03

Protect your brand.

Each unit carries a verifiable, serialised digital identity.

04

Avoid relabelling.

Update the data, not the label, even after the product has shipped.

05

Cut support costs.

Self-service answers at the point of use reduce inbound tickets.

06

Scale without re-architecting.

From pilot batch to enterprise fleet on the same platform.

07

Comply with Machinery Regulation (EU) 2023/1230.

Provide the required physical link to access digital instructions and safety information.

How it works

From physical mark to digital intelligence.

TwinLead provides the digital infrastructure that bridges your physical assets with your business systems. Assign a unique digital identity to every unit. Turn static products into intelligent touchpoints that evolve with your business.

Templates

Pick a starting point. Customise in minutes.

Every template is a real digital experience. Preview it now, then open it in the configurator to make it yours.

Product Information Template preview

Product Information Template

Specs, video, support in one tap.

  • Product overview
  • Specs
  • Video
  • Manual
  • Support CTA
  • Multi-language ready
Try this template
See more templates in the configurator
Talk to us

See TwinLead in action

Schedule a personalised walkthrough to explore the full capabilities of our no-code platform.

  • Explore the software features during a live video call.
  • Learn to build digital twins and generate unique QR codes.
  • Compare the capabilities across our different pricing tiers.

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FAQ

Common questions

  • What is TwinLead?

    TwinLead is Brady's Digital Product Platform. It links every Brady label to a cloud-based digital twin, turning your physical product into a live channel for revenue, support, compliance. Built on industrial-grade Brady identification.

  • Do I need new label hardware?

    No. TwinLead works with the Brady printers, label stock you already use. The QR code is part of your existing artwork.

  • Is there a free tier?

    Yes. You can configure, publish your first labels using the free modules: image, title, description, serial, tags, PDF, CTA, plus basic branding. Advanced modules unlock on paid plans.

  • Where is the data hosted?

    Your label content, product data are hosted on EU infrastructure by default, with role-based access, full audit logs.

  • Does this cover the EU 2027 Digital Product Passport?

    The DPP template ships with the fields the regulation requires (manufacturer, origin, compliance, certificates). We keep it aligned as the standard evolves.

  • How fast can we go live?

    Most teams publish their first TwinLead experience within an afternoon. The platform is turnkey, live in days, not months.

Your labels already reach every product.
Make them work harder.

One scan turns a printed label into a live channel for service, support, re-orders.
See it on your own product.

Book a demo Start free configuration