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Brady Corporation

A global leader in safety, identification,
and compliance solutions.

About us

Brady Corporation is an international manufacturer and marketer of complete solutions that identify and protect people, products and places.

At Brady, committment to performance drives our business decisions every day. We design our products and solutions to perform in ways that others simply don't. Our people perform in ways that regularly exceed expectations.

And our focus and discipline as a company works toward solid, long-term performance for our customers and shareholders. In short, the essence of Brady, and subsequently our brand is centered on "performance".

The Brady Advantage

When it comes to identification, safety and compliance, there’s a clear advantage to working with Brady. We put our customers first in everything we do.

Our goal is to give you an unrivalled customer experience. We are relentlessly committed to performance and excellence - in our products, services and people.

Our products and solutions perform in ways that others simply can’t match.

Our people perform in ways that regularly exceed your expectations, and our focus and discipline work toward solid, long-term performance for our customers.

In short, Brady is the company you trust when performance matters most.

Innovate

IdentifyProtect

Identify & Protect

When performance matters most, Brady protects and identifies people, products and places with reliable solutions for mission critical applications in harsh environments.

Our solutions help customers increase safety, security, productivity and performance and include high performance identification labels, safety & facility identification products, printers, software, lockout/tagout and spill control products.


PerformanceMatters

When performance matters most

It all began in 1914, when Will Brady founded the W.H. Brady Company, selling photographic calendars, elaborate colour displays for ice cream parlours and point-of-purchase displays.

A focus on quality led the company to introduce in 1940 reliable labels that could keep airplane wires and cables identified even when exposed to extreme heat.

It is from this point on that, when performance matters most, Brady is able to offer a reliable identification solution.


Excel

Excel at everything we do

Brady is a preferred identification partner in many industries because a focus on quality led the company to introduce in 1940 reliable labels that could keep airplane wires and cables identified even when exposed to extreme heat.

It is from this point on that, when performance matters most, Brady is able to offer a reliable identification solution.

Today, after a hundred years, Brady is still at the forefront of solving identification and protection challenges in the world’s most demanding industries.

We do things others don't, in ways they can't.
This is the Brady way.

- Bill Brady

Manufacture

Performance Delivered by Science & Engineering

  • Designed for harsh environments in mission critical applications
  • In-house engineering teams focused on printer & software development
  • $40 Million annual R&D investment
  • More than 375 issued patents

Engineered Products

  • Track & Trace: durability of adhesives, inks and data through the life of a product
  • Partner: assist in meeting specifications through stock and custom products
  • Rigorous Testing: performance really does matter most and Brady materials have expertly engineered and tested
  • Survive Environments: temperatures, chemicals, moisture, abrasion, pressure, static, light, flame resistant, aging
  • Wide Selection: hundreds of materials on various substrates - polyester, polyimide, polyethylene, vinyl, cloth, aluminum

Did you know?

  • 88% of Fortune 500 companies use Brady products to clarify and communicate in their organisation.
  • Brady marked pipes for the Manhattan Project & Alaskan Pipeline and helped clean up the Deepwater Horizon Oil Spill.
  • 70% of commercial aircraft in the world are identified by Brady products.
  • Nameplates and component markers used in Gemini spacecraft and Spacex Falcon 9 today.

Brady's worldwide presence

Brady Corporation develops and manufactures solutions that identify and protect people, products and places. Our wide range of products provide a complete solution for all of your identification needs, anywhere in the world.

WorldwidePresence

Culture and Values

A Culture of Performance:

At Brady, commitment to exceptional performance drives our business decisions every day. We design our products to perform in ways that others simply can't. Our people perform in ways that regularly exceed expectations. And our focus and discipline as a company has led to solid, long-term performance for our shareholders. In short, when performance matters most, Brady is the right choice.

Our products perform:

Brady products are not your average labels, signs and die-cut parts. Brady products perform no matter what - in extreme manufacturing temperatures, in chemicals and weather exposure, some even in electrical blackouts - providing critical information that protects premises, products and people, whenever and wherever it's needed. And we set the standards for precision, quality, durability and reliability. So when product performance matters most, Brady is the right choice.

Our people perform:

At Brady, our people are simply the best. They're experts at what they do and they work tirelessly to do it better than anyone else. They put the customer at the center of everything, and they never compromise when it comes to honesty and integrity. Brady employees continually raise the performance bar, for themselves and for others. The result? The best customer service, exceptional quality, and real value. So when the performance of the people you're dealing with matters most, Brady is the right choice.

Our company performs:

Brady's vision is to be the market leader in all our businesses in order to achieve sustainable top tier growth and profitability. How? Through discipline and focus on our growth strategies: global expansion, strategic acquisitions, innovative proprietary products and market development. Our team is committed to building value for our customers, our employees and our shareholders. So when company performance matters most, Brady is the right choice.

Our Leadership Model:

We became a leader in the marketplace by cultivating a better brand of leadership in our workplace. Our leadership models calls on all employees to:

  • Practice the values: teamwork, growth and honesty.
  • Focus on the customer.
  • Expect high performance of ourselves and others.
  • Be bold and decisive.
  • Hold ourselves and others accountable.
  • Continuously learn more and coach others.
  • Inspire one another.

For more corporate information, please visit our Corporate site.

Brady documents

Gender pay report
Brady UK 2018 tax strategy.
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