Print the way labelprinting should be. Our LabelSense technology offers any user a premium printing experience. Designed to meet and exceed customer expectations, LabelSense technology drives the perfected printing experience offered by Brady’s proprietary label printers.

Drop and print

The Brady way to reliable label printing mobilises advanced technology to automate all calibration, including sensor adjustments and heat settings. With LabelSense inside your printer, all you need to do is drop in a Brady consumable and start printing, it’s that easy.

Intuitive label design

LabelSense also influences Brady Workstation apps for label design, by automatically adopting the colour and dimensions of the labels loaded in your printer. The functionality even includes personalised labels, provided Brady Workstation is updated to accommodate your most recent custom designs.

No waste

With LabelSense, Brady printers print the first label right. No waste. Our printers do not need 8 to 10 unusable labels to calibrate. They get it right from the first label, enabling you to save time and resources, while gaining sustainability.

Premium printing experience

All Brady consumables are instantly recognised by our printers, including cartridges or label rolls and ink ribbons. Our software instantly identifies our printers, and verifies which consumables are loaded. This ecosystem of technological transparency between our printers, consumables and software enables advanced, modern and premium printing experiences.

Save time. Eliminate tasks. Reduce waste. Print the Brady way.